"Waves of Commodification"
"Waves of Commodification: A Critical Investigation Into Surfing Subculture," A 1999 Thesis Presented to the Faculty of San Diego State University, In Partial Fulfillment of the Requirements for the Degree, Master of Arts in Geography by Michael Alan Reed brings up some important points about what it means to be a surfer, today, in the ever-broadening commercialization of our sport, culture and lifestyle:
"Waves of Commodification"

"Waves of Commodification"

Labels: commercialization, surf industry





1 Comments:
Hello Malcolm,
I already knew about your amazing blog, but I can't understand why I haven't started following it before. Now I feel it's time to do it!
I'm glad to read about "Waves of Commodification", specially because of the coincidence that I wrote about the same issue last year: "Ondas de Comoditização"
Best regards,
Gustavo
http://surf4ever.wordpress.com
Brasil
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